Hi, I am Patricia Brooks, and I would like to explain to you how my MatchMap Media process works. Generally, a client comes to me with a specific goal in mind. It can be anything from passing legislation, to increasing sales or moving forward a social issue.
Prior to beginning, we identify the audience that we want to reach in order to achieve our goal. Once we get started, the first step is Matching. Most public relations firms refer to this as list building. Matching is more strategic in the early planning because it includes messaging as part of the list building process and highly research intensive.
The next step is mapping. This is where we create a plan to make our matches happen. We decide if we need to write op-eds, make phone calls to the press, send emails, Tweet, or exactly what we will do to contact these ideal matches.
Last, but not least, is the media relations aspect. Finally, this is when I roll up my sleeves and do the work we outlined in our map with all my determination and might to make our plan happen. This is where public relations firms often choose to bring me in on the final stage of outreach because I get results for good value.
Members of the media are happy because they receive targeted information and relevant ideas for their coverage based upon our targeted research in the mapping process. They decide to cover you, and a true Match is made! The coverage brings you closer to your goal.