Have you ever tried to move an elephant? Unless you work in the circus or the zoo industry, and I have had clients who have worked for both, you likely would claim you have not tried to move an elephant.
But according to a book I am reading as part of my Progressive Communicators of Washington D.C. book club called Switch by Chip and Dan Heath, most of my clients are doing something equally as difficult every day. How so?, by trying to inspire change in a world that clings to familiarity. The authors describe the three components of change: the path, the elephant and the rider that are all needed.
There is a struggle between the elephant, which is the emotion, and the rider of the elephant, which is the rational mind. In order to inspire change, you need to impact both the emotional and rational mind. The authors provide telling stories of change as a result of inspiring the elephant to move by appealing to human feeling. The stories range from motivating a difficult child to behave in school, fighting malnutrition and changing perspectives on an endangered species.
I tried their method in my daily life, and it worked for me. I am not a morning person in the least. Since I work from home now, every day when my husband leaves for work I make sure I am awake to prevent sleeping in. There is always a long battle for him trying to convince me to rise and shine. My rational mind knows it is time to get up, but my emotional mind is tired and wants to pull the covers over my head. I asked my husband to make me more aware of the elephant. It may or may not have been the point of the book, but hey, I am waking up earlier, a true behavior change even if it is on a more personal level. I can only imagine the sense of change that this method could inspire on a larger level.
At any rate, the book is compelling and fun to read. I highly recommend it.
Check out the book at http://heathbrothers.com/ to learn the secrets of motivating change.